Marketing Modules in CRM Systems Would Provide Tools for

question 61

Multiple Choice

Marketing modules in CRM systems would provide tools for

• A) assigning and managing customer service requests.
• B) capturing prospect and customer data.
• C) identifying profitable and unprofitable customers.
• D) managing sales prospect and contact information.

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Definitions:

Credit Card Information

Details pertaining to a credit card, including the card number, expiry date, and CVV, essential for executing financial transactions.

Direct Selling

A retail channel where products are marketed and sold directly to consumers, bypassing traditional retail stores.

Personal Interactions

Direct communications between individuals, which can influence perceptions, attitudes, and behaviors in various contexts, including sales and customer service.

Online Auction

A digital marketplace where buyers bid on items or services over the internet, and the highest bidder wins.