Marketing Modules in CRM Systems Would Provide Tools for

question 61

Multiple Choice

Marketing modules in CRM systems would provide tools for

• A) assigning and managing customer service requests.
• B) capturing prospect and customer data.
• C) identifying profitable and unprofitable customers.
• D) managing sales prospect and contact information.

---

Definitions:

Negative Connotation

A term or phrase that evokes undesirable, adverse, or unfavorable feelings or associations.

Contingent

Depending on something else that might or might not happen, often used to describe work or benefits that are not guaranteed but based on certain conditions.

Centralize Power

The act of concentrating authority and decision-making capabilities within a small group or at the top level of an organization.

National Culture

The set of shared values, beliefs, customs, practices, and social behaviors that characterize the people of a nation.