Analytical CRM Applications

question 4

Multiple Choice

Analytical CRM applications

• A) include tools for marketing automation.
• B) provide consolidated data for operational CRM applications.
• C) are based on data consolidated from operational CRM applications.
• D) provide customer-facing applications.

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Definitions:

Genome

Originally, all the genetic material in a cell or individual organism. The term is used in more than one way depending on context (e.g., an organism’s haploid genome is all the DNA contained in one haploid set of its chromosomes, and its mitochondrial genome is all the DNA in a mitochondrion). See Human Genome.

Chromosomal DNA

Chromosomal DNA is the DNA that constitutes the chromosomes of a cell, encoding most of the genetic information needed for the organism's development, functioning, and reproduction.

Human Genome Project

Initiative completed in 2003 to determine the sequence of bases for a human haploid reference genome of more than 3 billion nucleotide base pairs.

Bt Corn

Genetically modified corn expressing a bacterium toxin, providing resistance to certain pests.