Re-Designing and Automating Business Processes Can Be Seen as a Double-Edged

question 45

Multiple Choice

Re-designing and automating business processes can be seen as a double-edged sword because

• A) increases in efficiency may be accompanied by job losses.
• B) increases in efficiency may be accompanied by poor data quality.
• C) support for middle-management decision making may be offset by poor data quality.
• D) reliance on technology results in the loss of hands-on knowledge.

Understand the role of promotion strategies within marketing channels.

Understand the roles and functions of different entities in the marketing channel.

Identify types of marketing channels and their characteristics.

Comprehend the concept of channel conflict and its sources.

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Definitions:

Profit Streams

Continuous flows of profit from a business activity over a period of time.

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Payoff Matrix

A table that describes the payoffs in a strategic situation, showing the outcomes for each choice combination of players.

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Items given to others during the Christmas holiday season as a form of celebration, affection, or social obligation.