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Web Site Tracking Software Can Log the Path a Customer

question 77

Essay

Web site tracking software can log the path a customer took through the Web site,the time spent on the site,and what geographic area,in general,the customer is from,all of which can help in customer analysis.It can also log the customer's operating system and which browser the customer is using.How could these last two data items be of interest to a company? Give examples.


Definitions:

Dealer Market

A financial market mechanism in which buyers and sellers execute transactions through dealers who buy and sell for their own accounts.

Over-the-counter

Financial transactions conducted directly between parties outside of formal exchanges.

Secondary Market

The secondary market is where investors buy and sell securities they already own, such as stocks and bonds, to other investors or traders, after the initial issuance in the primary market.

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