Web Site Tracking Software Can Log the Path a Customer

question 77

Essay

Web site tracking software can log the path a customer took through the Web site,the time spent on the site,and what geographic area,in general,the customer is from,all of which can help in customer analysis.It can also log the customer's operating system and which browser the customer is using.How could these last two data items be of interest to a company? Give examples.

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Definitions:

Character Set

A Character Set is a collection of alphabets, numbers, and symbols that a computer system recognizes and can manipulate.

End-of-string

Represents the terminating character in a string, typically denoted as '\0', signalling the string's end.

NULL

A special marker used in programming to indicate that a pointer does not point to any valid memory area or object.

Sentinel

A special value used in programming to indicate the end of a data set or to signal when a particular condition has been met.