Segmenting Populations of People into Smaller Target Markets Is Known

question 53

Multiple Choice

Segmenting populations of people into smaller target markets is known as

• A) Individualized marketing
• B) Personalized marketing
• C) Sub-target marketing
• D) Niche marketing

---

Definitions:

Gynesexual

An orientation that involves being sexually attracted to women or femininity, regardless of the person's own gender identity.

Pansexual

A person romantically and/or sexually attracted to members of all sexes and gender identities and/or expressions.

Intrapsychic Script

An internal framework comprising an individual's desires, motivations, and experiences that guide their behavior and emotional responses.

Sexual Script

Socially constructed narratives and expectations about how individuals should behave in sexual or romantic contexts.