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Scenario 6-1. Jerry Jones is a young entrepreneur straight out of college. After taking a course in Small Business Management, Jerry has decided that he would like to purchase an existing business and hopefully avoid some beginner's errors. He spends some time looking and finally finds a business that appeals to him, a small sporting goods store. Jerry loves to fish and hunt. The store currently has a huge inventory in place. Jerry decides to pursue purchasing the business further.
-In Reference 6-1 above, since the sporting goods store has a huge inventory, Jerry needs to be familiar with which of the following codes?
Prototype
In cognitive science, a prototype is a mental representation or best example of a category, facilitating faster recognition and categorization of similar stimuli.
Cognitive Dissonance
The mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values.
Displacement
A defense mechanism where negative feelings or impulses are redirected from the original object to a more acceptable or safer target.
Overextension
A linguistic error, common in early language development, where a child applies a word in a broader context than is appropriate.
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