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Scenario 4-1. Jean is contemplating opening her new small business called Jean's Gems. She realizes that the first step in beginning her new business is writing a business plan. Since she has never started her own business before, she has many questions. She has attempted to follow an outline she found in an old newspaper article. Her first rough draft contained over 75 pages and now she is discouraged with the process. In fact, she is not even sure if she needs to continue. As in the case of many small business entrepreneurs, funds are limited. If you were Jean, what would you do?
-In Scenario 4-1 above, in which order should the following components of the business plan be written?
Perceived Image
The way consumers or stakeholders view or interpret an organization, brand, or product.
Co-Owner
An individual or entity that shares ownership rights with one or more parties in a property or business.
Small Brewery
A brewery that produces beer in limited quantities, often characterized by artisanal or craft methods.
Industry Knowledge
The comprehensive understanding of the trends, dynamics, and key factors within a specific sector or market.
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