Advertising Via the Internet Is Appealing Because This Medium

question 40

Multiple Choice

Advertising via the Internet is appealing because this medium

• A) has demonstrated that it is effective in attracting potential customers.
• B) offers an intense one-way transfer of information.
• C) is available 24 hours a day.
• D) is a reliable way of getting a firm's message out.

---

Definitions:

Depreciation Expense

Depreciation expense refers to the allocation of the cost of a tangible asset over its useful life, representing how much of the asset's value has been used up during a financial period.

Salvage Value

The estimated residual value of an asset at the end of its useful life, determining how much the asset can be sold for.

Book Value

The book value of an asset is its original cost minus any accumulated depreciation, representing its recorded value in the financial statements.

Land Improvements

Enhancements made to land, like landscaping or parking lots, that increase the property's value but have a finite, depreciable life.