Hollywood Entertainment Analyzed Its Customer Base to Ascertain the Characteristics

question 18

Multiple Choice

Hollywood Entertainment analyzed its customer base to ascertain the characteristics of customer segments and understand special market conditions. The independent movie theater found that senior citizens thought the current $5 admission price was too high and that most consumers preferred to go to the movies after 6:00 p.m. To strengthen ticket demand, Hollywood Entertainment began offering $3.50 tickets to all seniors and $4 tickets for all movies starting before 6:00 p.m. Hollywood Entertainment was employing a

• A) variable pricing strategy.
• B) flexible pricing strategy.
• C) price lining strategy.
• D) differentiated pricing strategy.

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Definitions:

Blake And Mouton

Creators of the Managerial Grid, a model for assessing leadership styles based on concern for people and concern for production.

Relationship Behaviors

Actions or patterns of action that influence the dynamics and quality of interpersonal relationships.

Authoritative Behaviors

Leadership actions that are assertive and decisive, often involving clear direction and control.

Task Behaviors

Actions focused on the logistics of job performance, including planning, organizing, and goal-setting.