You Make the Call-Situation 3

question 43

Essay

You Make the Call-Situation 3
Paul Bowlin owns and operates a tree removal, pruning, and spraying business in a large metropolitan area with a population of approximately 200,000. The business started in 1975 and has grown to the point where Bowlin uses one and sometimes two crews, with four or five employees on each crew. Pricing has always been an important tool in gaining business, but Bowlin realizes that there are ways to entice customers other than quoting the lowest price. For example, he provides careful cleanup of branches and leaves, takes out stumps below ground level, and waits until a customer is completely satisfied before taking payment. At the same time, he realizes his bids for tree removal jobs must cover his costs. In this industry, Bowlin faces intense price competition from operators with more sophisticated wood-processing equipment, such as chip grinders. Therefore, he is always open to suggestions about pricing strategy.

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Definitions:

Eye-Movement Desensitization Reprocessing

A psychotherapy treatment designed to alleviate the distress associated with traumatic memories through guided eye movements.

Post-Traumatic Stress Disorder

A mental health condition triggered by experiencing or witnessing a terrifying event, characterized by flashbacks, nightmares, severe anxiety, and uncontrollable thoughts about the event.

Gestalt Therapy

Form of directive insight therapy in which the therapist helps clients accept all parts of their feelings and subjective experiences, using leading questions and planned experiences such as role playing.

Directive

An instruction, command, or principle intended to guide actions or behavior.