Technologies Limited, a Small Producer of Closed-Circuit, Handheld Radio Communication

question 6

Multiple Choice

Technologies Limited, a small producer of closed-circuit, handheld radio communication devices marketed to contractors (walkie-talkies) , wants to expand. Using its knowledge of communication technologies, it developed a cellular-based phone system designed for contractors. Technologies Limited is employing a _____ product strategy.

• A) multiple products/one market
• B) multiple products/multiple markets
• C) modified product/one market
• D) modified product/multiple markets

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Definitions:

Applied Psychology

the branch of psychology focused on the practical application of research to solve real-world problems.

Counselling Psychology

A field of psychology focused on facilitating personal and interpersonal functioning across the life span with an emphasis on emotional, social, vocational, educational, health-related, developmental, and organizational concerns.

Everyday Life

The daily activities, patterns, and behaviors that form the routine of an individual's life in a societal context.

Introspection

The examination of one's own thoughts and feelings, a reflective process focused on understanding one's inner experiences.