You Make the Call-Situation 2

question 48

Essay

You Make the Call-Situation 2
Alibek Iskakov has opened a small café named Oasis in Kokshetau, a city in Kazakhstan. In order to get primary data on the market for his café, he conducted a survey of 100 people-45 men and 55 women. Forty-eight respondents were between 18 and 24 years old, 38 were between 25 and 50 years old, and 14 were over 50 years old. The survey asked the following questions:
1.How often do you visit restaurants?
2.What is your favorite restaurant in Kokshetau? Why?
3.What is the most important factor for you in choosing a restaurant?
4.Would a small, neat café with traditional food appeal to you?
a. (If no) Why not?
b. (If yes) When would you patronize it?
5.How much are you willing to pay for dinner?

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Definitions:

Business Model

A strategic outline detailing how a company creates, delivers, and captures value, often in an economic, social, or cultural context.

Inherent Costs

The natural expenses associated with a business activity or operation, which are unavoidable when running the business.

Entrepreneur's Business Model

A strategic plan that outlines how an entrepreneur intends to create, deliver, and capture value in the market.

Bioscarf

A garment that functions as a scarf and includes a built-in air filter to protect the wearer from airborne pollutants.