In the Analysis of a Market, the Customer Profile Should

question 25

Multiple Choice

In the analysis of a market, the customer profile should include a

• A) description of consumer weaknesses.
• B) summary of production plans.
• C) a detailed discussion of major customer benefits provided by the product and/or service.
• D) a profile of major markets not targeted.

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Definitions:

Stimuli

External factors that elicit a response from a sensory system or an organism.

Categories

Conceptual divisions used to group objects, people, or ideas that share common characteristics or attributes.

Likeability Scale

A measure used in social psychology to assess the extent to which a person is perceived as likable or pleasant by others.

Central Trait

A core characteristic of an individual that is considered pivotal in the formation of overall impressions by others.