Mark Michaels Is the Owner of Delectable Delights, a Specialty

question 80

Multiple Choice

Mark Michaels is the owner of Delectable Delights, a specialty store offering chocolates, candies, and fruit baskets. After a recent analysis of the competitive environment, Michaels concluded that three distinct consumer segments exist for his products-A, B, and C consumers. In an effort to maximize the effectiveness of its strategy, Michaels has decided to focus on fulfilling the needs of A consumers. He is employing a _____ strategy.

• A) multisegmentation
• B) selective
• C) focus
• D) concentration

---

Definitions:

Behavior Therapist

A mental health professional who specializes in treating psychological disorders through behavior modification techniques.

Systematic Desensitization

A type of exposure therapy that associates a pleasant relaxed state with gradually increasing anxiety-triggering stimuli. Commonly used to treat phobias.

Placebo Effect

A beneficial health outcome resulting from a person's expectations of treatment rather than the treatment itself, highlighting the power of the mind.

Virtual Reality Exposure Therapy

Virtual reality exposure therapy is a treatment technique using realistic simulations in VR to expose patients to the sources of their phobias or anxiety in a controlled manner to help them overcome their fears.