The Strategic Alliance Between the Center for Systems Management and Technovative

question 47

Multiple Choice

The strategic alliance between The Center for Systems Management and Technovative Marketing is an example of how

• A) success can be obtained when a large and a small firm combine technological expertise.
• B) difficulties of two cultures can be overcome when a common goal is desired.
• C) an alliance was formed due a third party bringing two companies together.
• D) the flexibility of a small company can be combined with the financial backing of a larger firm.

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