In the Analysis of a Market, the Customer Profile Should

question 25

Multiple Choice

In the analysis of a market, the customer profile should include a

• A) description of consumer weaknesses.
• B) summary of production plans.
• C) a detailed discussion of major customer benefits provided by the product and/or service.
• D) a profile of major markets not targeted.

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Definitions:

Personal Selling

A sales technique involving direct interaction between a salesperson and a customer with the goal of persuading the customer to purchase a product or service.

Public Relations

The practice of managing and disseminating information from an organization to the public to influence their perception and maintain a positive image.

Direct Marketing

A form of advertising where companies provide physical marketing materials to consumers to communicate information about a product or service.

Consumer Product

A good or service that is intended for personal use or consumption by the general public.