The Initial Step in the Marketing Research Process Is To

question 100

Multiple Choice

The initial step in the marketing research process is to:

• A)select a data collection method.
• B)identify consumer/business segments of interest.
• C)identify informational needs.
• D)conduct a preliminary information search.

---

Definitions:

Gerontocracies

Are societies ruled by older people.

Oldest Citizens

Individuals within a society who have reached the most advanced ages, often considered as sources of wisdom, history, and experience.

Patriarchal Societies

Societies organized around the principle of male dominance, where men hold primary power in roles of political leadership, moral authority, social privilege, and control of property.

Husband

A term used to refer to a married man in relation to his spouse.