Prentiss Is Writing About the Lack of Customer Acceptance of His

question 1

Multiple Choice

Prentiss is writing about the lack of customer acceptance of his product and possible reactions from competitors. Prentiss is writing the ____________ of the business plan.

• A) critical risks section
• B) executive summary
• C) marketing plan
• D) exit strategy

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Definitions:

Improve Profitability

Involves strategies and actions aimed at increasing the net income relative to revenue, effectively enhancing the financial performance of a business.

Profitability

A measure of the efficiency of a company in generating profits from its operations, calculated as the ratio of net income to revenue.

Sourcing

The process involved in finding, evaluating, and engaging suppliers of goods and services.

Mineralized Salts

Inorganic substances, primarily calcium and phosphate, deposited in the matrix of bone and teeth, giving them hardness and rigidity.