When Describing the Product in the Business Plan,the Entrepreneur Should

question 14

Multiple Choice

When describing the product in the business plan,the entrepreneur should

• A)use technical terms.
• B)state that product will sell itself.
• C)use layman terms.
• D)assume that others will like the product.

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Definitions:

Prepurchase Behavior

The actions and processes consumers go through before making the final decision to purchase a product or service.

Problem Recognition

The first step in the consumer decision-making process, where a consumer identifies a need or problem that needs to be solved.

Alternative Evaluation

The phase in the consumer decision process where individuals assess the benefits and drawbacks of different choices available to them before making a purchasing decision.

Antecedent States

Preceding conditions that influence individuals' behavior or attitudes in a particular context.