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Tyler cannot afford to hire a salesperson for his small business but feels personal selling is the best way to encourage prospects to become customers. You remind him that
Profitability
The state or condition of yielding financial profit or gain, typically measured over a specific period of time.
Use Of Debt
The practice of borrowing funds to finance activities, investments, or purchases, often as a strategic financial decision.
Current Ratio
A liquidity ratio that measures a company's ability to pay short-term obligations or those due within one year.
Liquid Assets
Assets that can be quickly and easily converted into cash without significant loss in value.
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