Match the Term with Its Definition

question 62

Multiple Choice

Match the term with its definition.
-An approach based on setting a high price to convey an image of high quality or uniqueness

• A)average pricing
• B)follow-the-leader pricing strategy
• C)freemium strategy
• D)markup pricing
• E)penetration pricing strategy
• F)prestige pricing
• G)price lining strategy
• H)price skimming strategy
• I)product line pricing
• J)variable pricing strategy

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Definitions:

Special Dividend

A one-time, non-recurring dividend paid by a company to its shareholders, usually reflecting exceptionally good earnings.

2-for-1 Stock Split

A corporate action where a company divides its existing stock into two, reducing the price of each share for investors while maintaining the overall value of their investment.

Information Content Effect

The impact on a company's stock price when new information becomes available to market participants.

Clientele Effect

The theory that a company's stock price changes can attract different types of investors based on dividend policy or other corporate actions.