Match the Term with Its Definition

question 71

Multiple Choice

Match the term with its definition
-A collection of information about a customer, including demographic data, attitudes, preferences, and other behavioral characteristics, as defined by CRM goals

• A)80/20 Principle
• B)Customer database
• C)Customer segmentation strategy
• D)Evaluative criteria
• E)Evoked set
• F)Perception
• G)Perceptual categorization
• H)Post-purchase dissonance
• I)Recency-frequency-monetary analysis
• J)Touch point
• K)Transactional relationship

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Definitions:

Trait Approach

This approach to leadership focuses on identifying specific qualities and characteristics that distinguish leaders from non-leaders.

Leadership Traits

Characteristics or attributes associated with effective leadership, including intelligence, determination, integrity, and social skills.

Definitive List

An exhaustive and final compilation of items, such as tasks, principles, or characteristics, considered authoritative and not open to further addition or alteration.

Trait Approach

A leadership perspective focusing on individual leaders' personal attributes and characteristics, which are believed to contribute to effective leadership.