Individual Processes That Ultimately Give Meaning to Stimuli That Confront

question 6

Multiple Choice

Individual processes that ultimately give meaning to stimuli that confront consumers are known as

• A)perceptions.
• B)motivations.
• C)attitudes.
• D)opinions.

---

Definitions:

Pure Discount

A financial instrument, such as a zero-coupon bond, that is sold at a discount and pays no interest, only returning the face value at maturity.

Interest-Only

A debt repayment strategy where the borrower pays only the interest on the principal balance, with the principal balance unchanged.

Pure Discount Loan

A loan where the borrower receives a sum of money upfront and repays a higher amount at the end of the loan period, effectively paying interest by the difference.

Lump Sum Payment

An isolated financial disbursement occurring once, instead of being divided into multiple payments over a duration.