Match the Term with Its Definition

question 14

Multiple Choice

Match the term with its definition
-A process of identifying customers that fit into smaller, more homogeneous groups

• A)80/20 principle
• B)customer database
• C)customer segmentation strategy
• D)evaluative criteria
• E)evoked set
• F)post-purchase dissonance
• G)recency-frequency-monetary analysis
• H)social classes
• I)touch point
• J)transactional relationship

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Definitions:

Biblical Prophets

Religious figures in the Bible who were said to have been called by God to deliver messages and guidance to people.

Pierre Joseph Proudhon

was a French philosopher and socialist, known for declaring "Property is theft!" and advocating for the concept of mutualism.

Henry George

An American political economist and journalist who advocated for the "single tax" on land to improve social equity.

Single-Tax Movement

A political and economic ideology advocating for a tax system based solely on land value.