Match the Term with Its Definition

question 92

Multiple Choice

Match the term with its definition
-An analysis that reveals customers most likely to buy from a firm in the future because they have made purchases recently, frequently, and in amounts that exceed some established minimum

• A)80/20 principle
• B)customer database
• C)customer segmentation strategy
• D)evaluative criteria
• E)evoked set
• F)post-purchase dissonance
• G)recency-frequency-monetary analysis
• H)social classes
• I)touch point
• J)transactional relationship

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Definitions:

Proximate Cause

The primary cause of an injury in law, without which the injury would not have occurred, determining legal liability.

Cause In Fact

In tort law, the relationship between the unreasonable conduct and the injury to the innocent party, whether the injury was or was not foreseeable. Cause in fact is also referred to as actual cause.

Assumption Of Risk

A legal principle where a person knowingly exposes themselves to certain risks and is thus precluded from suing for injuries resulting from those risks.

Negligence

A failure to behave with the level of care that someone of ordinary prudence would have exercised under the same circumstances.