Match the Term with Its Definition

question 71

Multiple Choice

Match the term with its definition
-A collection of information about a customer, including demographic data, attitudes, preferences, and other behavioral characteristics, as defined by CRM goals

• A)80/20 Principle
• B)Customer database
• C)Customer segmentation strategy
• D)Evaluative criteria
• E)Evoked set
• F)Perception
• G)Perceptual categorization
• H)Post-purchase dissonance
• I)Recency-frequency-monetary analysis
• J)Touch point
• K)Transactional relationship

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Definitions:

Intrinsic Motivation

The drive to engage in an activity for its own sake and personal rewards, rather than for some separable consequence or reward.

Extrinsic Motivation

Motivation driven by external rewards such as money, fame, grades, or praise, rather than internal satisfaction.

Relatedness Needs

Psychological needs that reflect the desire to feel connected to others, leading to feelings of belonging and acceptance.

Inequity

The lack of fairness or justice in situations, especially regarding treatment or distribution of resources.