The Quality of Focus Group Data Is Dependent on

question 24

Multiple Choice

The quality of focus group data is dependent on

• A)how representative the sample is.
• B)how skilled the moderator is.
• C)whether a random sample is used.
• D)the personal experiences of group members.
• E)all of the above
• F)a and b only

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Malcolm Gladwell

An author and journalist known for his insightful analysis of social phenomena and the exploration of complex ideas through storytelling.

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