Scientific Disagreement on an Issue

question 14

Multiple Choice

Scientific disagreement on an issue

• A)can mean that the findings are still preliminary.
• B)is present at some point with regard to nearly every issue.
• C)can be used by claimsmakers to sway public opinion.
• D)can be frustrating and confusing for the public, the media, and politicians.
• E)all of the above
• F)a and d only

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Definitions:

Free Association

A psychological technique in which a person responds to a word or idea spontaneously with the first word or idea that comes to mind.

Unaided Recall

A measure of memory where respondents reveal what brands or products come to mind without any cues or prompts.

Brand

The identity, including the name, symbol, or design, that distinguishes a product or company from its competitors in the eyes of the customer.

Projective Technique

A psychological methodology used to uncover people’s true opinions and feelings by having them project these onto an ambiguous task or stimuli.