How Does the Need for Cognition Influence the Central Routes

question 82

Essay

How does the need for cognition influence the central routes to persuasion?

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Definitions:

Brand Equity

The value and strength of a brand in the marketplace, derived from consumer perceptions, recognition, and loyalty.

Purchase Intent

Purchase intent refers to the likelihood or willingness of consumers to buy a product or service in the near future.

Call to Action (CTA)

A marketing term for an instruction to the audience designed to provoke an immediate response, typically using verbs like "call now," "find out more," or "visit a store today."

Facebook Ad

A form of online advertising that allows businesses and individuals to promote their products or services on the Facebook platform.