Reactance Is The

question 76

Multiple Choice

Reactance is the:

• A) feeling that one's goals do not match one's behavior.
• B) negative emotional state resulting from feeling like one's freedom is being threatened.
• C) desire to think critically about information.
• D) desire to enhance one's self-image.

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Definitions:

Selective Distribution

A distribution strategy where a company distributes its products through a limited number of channels or retailers to maintain a certain level of brand exclusivity.