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Attitudes are more likely to predict behavior when:
ERP Systems
Integrated software platforms used by organizations to manage and automate many back office functions related to technology, services, and human resources.
Radio Frequency Identification System
A technology that uses radio waves to automatically identify and track tags attached to objects, which contain electronically stored information.
Pull Strategy
A marketing technique aimed at creating demand for products directly from consumers, leading retailers to "pull" the products from the distribution channels.
Marketing Strategy
A company's plan for reaching prospective consumers and turning them into customers of their products or services.
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