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Case Scenario 1: Compliance, Inc.
Compliance, Inc., (CI)conducts clinical human and animal trials for the pharmaceutical and biotechnology industries. Revenues are split evenly between early and late drug development services. While the bulk of its business is conducted in Europe and the U.S. (10 and 17 subsidiaries, respectively), CI also has subsidiaries in Africa, Latin America, Asia, and Australia. Historically CI operated under a multidomestic strategy, owing to the fact that the clinical testing industry was geographically fragmented to meet the diverse needs of the many strong local pharmaceutical companies and distinct regulatory environments. CI's organizational structure truly reflected the autonomous character of each country's businesses. Many of the country managers have been with CI for more than a decade, and have a great deal of discretion over the activities of their home-market businesses. However, globalization of the regulatory environment (both global and local standards), globalization of the biotechnology firms (increasing the geographic scope of their operations), and tremendous consolidation in the pharmaceutical industry (reducing the number of pharmaceutical industry participants to only a handful of major global companies)caused CI to question its multidomestic strategy. Consequently, the firm has begun its transition to a transnational strategy.
-(Refer to Case Scenario 1). What type of organizational structure was likely to have been in place under CI's multidomestic strategy?
Cross of Gold Speech
An address by William Jennings Bryan at the 1896 Democratic National Convention, criticizing the gold standard and supporting bimetallism, which became a symbol of the populist movement.
William Jennings Bryan
A prominent American lawyer and politician who was a major advocate for populism, serving in the U.S. Congress and running for President as the Democratic Party nominee in 1896, 1900, and 1908.
Gold Standard
A monetary system in which the value of a country's currency is directly linked to a specified amount of gold.
Retina
The light-sensitive layer of tissue at the back of the inner eye, which transmits visual signals to the brain via the optic nerve.
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