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Wal-Mart has recently opened a store in Alsatia, Missouri. Several local small retailers have decided that choosing not to respond to Wal-Mart's competitive actions is a viable long-term option, because although the companies have high market commonality they have little resource similarity. These small retailers are correct in their decision.
Reductionist
An approach that simplifies complex phenomena by reducing them to their components, often ignoring the complexities of the whole.
Scientific
Pertaining to or based on the methods and principles of science, involving systematic observation, experimentation, and analysis.
Sociological
Pertaining to the study of social behavior, organization, and development of human society.
Action-Control Perspective
A psychological framework that investigates how individuals regulate their behavior and actions in pursuit of goals.
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