A Customer Relationship Management System Will Allow Firms to Identify

question 49

True/False

A customer relationship management system will allow firms to identify the trade-offs that customers are willing to make between differentiated features and low cost.

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Definitions:

New Customer

An individual or entity who has never previously purchased from or engaged with a business.

Service Quality Dimensions

The aspects through which customers evaluate the quality of a service, typically including reliability, assurance, tangibles, empathy, and responsiveness.

Selling Process

A sequence of steps taken by a seller to engage a buyer and facilitate a transaction.

Sales Staff

Employees within an organization responsible for selling products or services directly to customers.