Because of Their Sensitivity to Hype, and Their Insistence That

question 86

Multiple Choice

Because of their sensitivity to hype, and their insistence that products deliver as promised, ____ would be less likely to develop product loyalties that would protect a differentiating firm from potential entrants.

• A) members of the Swing generation
• B) Baby Boomers
• C) members of the Lost Generation
• D) Generation Xers

---

Definitions:

Obstacles

Any item, thing, factor, or situation that hinders progress.

Cognition

The process of learning and understanding gained through thinking, experiencing, and the use of the senses.

High Creativity

The capability to generate novel and valuable ideas or solutions within any domain of human activity.

Complex Ideas

Thoughts or concepts that consist of multiple interconnected elements or aspects.