Although They Are Radically Different Companies, Godiva (Chocolate) and Maserati

question 28

Multiple Choice

Although they are radically different companies, Godiva (chocolate) and Maserati (cars) share a business strategy, which is

• A) cost leadership.
• B) focused differentiation.
• C) integrated cost leadership/differentiation.
• D) differentiation.

---

Definitions:

Activation Energy

The minimum amount of energy required to start a chemical reaction.

Catalysts

Substances that increase the rate of a chemical reaction without themselves undergoing any permanent chemical change.

Enzymes

Biological molecules that significantly speed up the rate of virtually all of the chemical reactions within cells.

Anabolism

The constructive phase of metabolism in which cells synthesize complex molecules from simpler ones, such as proteins from amino acids.