The Owner of a Store Retailing Fine Quality Fabrics for Home-Sewers

question 111

Multiple Choice

The owner of a store retailing fine quality fabrics for home-sewers bewails the fact that few young women know how to do fine tailoring, much less simple dressmaking. Many potential customers are unable to appreciate the premium quality of the fabrics available and are deterred by the high prices, as well as the complexity of fine sewing. In the past, the store had a strong demand for fabrics, large classes for women learning the fine points of sewing, and a reputation for excellent service and technical advice. Now the store is earning lower-than-average returns. This case is an example of

• A) the hazard of competitors being able to imitate a firm's core competency.
• B) the need for firms to stick to their core competencies through temporary downturns in market demand.
• C) the lack of intangible resources undermining the core competencies of the firm.
• D) core competencies that have become core rigidities.

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Definitions:

Indorsement

The act of signing one's name on the back of a check or other negotiable instrument to legally transfer its ownership.

Indorsee

A person to whom a draft, note, or other negotiable instrument is transferred by endorsement.

Indorser

A person who signs a negotiable instrument on the back to endorse it to another entity, transferring ownership.

Conditional Indorsement

An indorsement that makes the rights of the indorsee subject to the happening of a certain event or condition.