The Rate of Technological Diffusion Is Increasing

question 8

Multiple Choice

The rate of technological diffusion is increasing. Which of the following was fastest in penetrating 25 percent of homes in the United States market?

• A) Telephone
• B) Television
• C) Personal computer
• D) Internet

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Definitions:

Indirect Exporting

A business strategy where a company sells its products overseas through intermediaries instead of dealing with foreign markets directly.

Direct Exporting

The process of selling goods directly from a manufacturer to foreign markets without intermediaries.

Selected Markets

Specified segments of the broader market that a company chooses to target for its marketing efforts, products, or services.

Direct Exporting

The sale of products directly to customers or retailers in another country, without the involvement of intermediaries.