All of the Following Are Factors That Can Affect the Way

question 2

Multiple Choice

All of the following are factors that can affect the way a company structures its sales force EXCEPT:

• A)the recommendations of companies in other industries
• B)the structure of the competition
• C)the cost of each method of selling
• D)the sales history of different channels in the company
• E)the habits of its customers

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Definitions:

Marketing Program

A structured plan that outlines the marketing strategies, tactics, and activities for promoting a product or service.

Promotion

A marketing strategy involving the publicizing of a product, service, or brand to attract interest, engagement, and sales.

Intangibility

A characteristic of services that makes them unable to be seen, touched, tasted, felt, or measured in the same manner as physical goods.

Inseparability

A characteristic of service marketing that indicates the simultaneous production and consumption of a service, implying that services cannot be separated from their providers.