When Companies Use CRM Software to Calculate CLV for Their

question 41

Multiple Choice

When companies use CRM software to calculate CLV for their customers,to achieve the most accuracy they are likely to:

• A)ask salespeople to call each one of their current customers to confirm the main contact info on each account
• B)double-check the figures using modeling software they write in-house
• C)segment their customers into two or three distinct groups
• D)make forecasts based on information from external databases
• E)calculate the customers' value only for the next three to five years

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Definitions:

Sequencer Input Instruction

A PLC programming instruction used to read a sequence of input conditions and process them according to a programmed sequence.

Unmasked Input Data

Data that is processed or transmitted in its original form without any form of obfuscation or encryption.

Reserve Banking

A banking system in which banks are required to hold a certain percentage of their deposits as reserves, either in their own vaults or deposited at a central bank.

Money Supply

The total sum of all financial assets in an economy at any given moment, which includes cash, coins, and the balances in checking and savings accounts.