Examlex
Why is it especially important for sales executives to understand the issues surrounding business-to-business sales?
Classical Conditioning
A teaching technique involving the connection between a stimulus from the surroundings and one that happens naturally.
US Immediately Follows CS
In classical conditioning, the unconditioned stimulus consistently and immediately follows the conditioned stimulus, establishing an association.
Predictive Signal
An indication or sign that precedes and suggests the probable occurrence of a future event or outcome.
Surprise
An emotional and cognitive response to unexpected events or information.
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