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Once a Company Has Calculated Customer Lifetime Value (CLV)for Each

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Essay

Once a company has calculated customer lifetime value (CLV)for each customer,what can they do with this information?


Definitions:

Loanable Funds

The market for lending and borrowing of capital, where the supply comes from savings and the demand comes from borrowers.

Government Deficit

A situation where a government's expenditures exceed its revenues.

Loanable Funds

A term in economics that refers to all the money available for borrowing in the financial markets, determined by the level of savings vs. the demand for borrowing.

NPV

Net Present Value; a calculation used to assess the value of an investment, taking into account the present value of its cash inflow and outflow over time.

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