Why Is a Salesperson's Relationship with Each Business-To-Business Customer So

question 57

Multiple Choice

Why is a salesperson's relationship with each business-to-business customer so important?

• A)A good salesperson focuses on all customers equally as a matter of integrity.
• B)Each business-to-business customer represents a higher percentage of a salesperson's total business.
• C)Each business-to-business customer is the source of referrals,and referrals are essential to building a sales business.
• D)Customer retention policy states that salespeople must provide follow-up service as a way to increase customer satisfaction and increase the volume of sales.
• E)If a salesperson does not maintain a good relationship with each customer,that customer may leave the company and tell others to leave the company as well,starting a domino effect.

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