Why Is a Salesperson's Relationship with Each Business-To-Business Customer So

question 57

Multiple Choice

Why is a salesperson's relationship with each business-to-business customer so important?

• A)A good salesperson focuses on all customers equally as a matter of integrity.
• B)Each business-to-business customer represents a higher percentage of a salesperson's total business.
• C)Each business-to-business customer is the source of referrals,and referrals are essential to building a sales business.
• D)Customer retention policy states that salespeople must provide follow-up service as a way to increase customer satisfaction and increase the volume of sales.
• E)If a salesperson does not maintain a good relationship with each customer,that customer may leave the company and tell others to leave the company as well,starting a domino effect.

---

Definitions:

CSR

Corporate Social Responsibility (CSR) refers to a company's commitment to operate in an economically, socially, and environmentally sustainable manner.

Shareholders

Shareholders are individuals or entities that own shares in a corporation, giving them partial ownership and possibly the right to vote on corporate matters.

Corporate Governance

The framework of rules, practices, and processes by which a company is directed and controlled, ensuring accountability and aligning with stakeholders' interests.

CEO

Chief Executive Officer, the highest-ranking executive in a company, who makes major corporate decisions, manages the overall operations and resources, and acts as the main point of communication between the board of directors and corporate operations.