Frequent-Guest Rates Offered by Hotel Chains Are an Attempt to

question 26

Multiple Choice

Frequent-guest rates offered by hotel chains are an attempt to

• A) decrease competitors' access to distribution channels.
• B) develop a cost advantage independent of scale.
• C) increase customers' switching costs.
• D) overcome the perishability of the hotel "product."

---

Definitions:

Slippery Slope Fallacy

A logical fallacy suggesting that one small step will inevitably lead to a chain of related negative events.

Slippery Slope Fallacy

A logical fallacy that occurs when an argument falsely assumes that one action will lead to a series of other actions resulting in a negative outcome, without providing evidence for such a causal chain.

Fallacy Of Composition

The erroneous reasoning that what is true of the parts must also be true of the whole.

Fallacy Of Division

A logical fallacy that occurs when one assumes that something true of a whole must also be true of its parts.