Who Uses a Multi-Attribute Matrix in a Selling Situation,and Why

question 36

Multiple Choice

Who uses a multi-attribute matrix in a selling situation,and why?

• A)the salesperson,to rate the potential lifetime value of the customer
• B)the salesperson,to calculate monthly commission figures
• C)the sales manager,to determine the likelihood that the sale will close
• D)the buyer,to compare vendors by factors that are important in the process
• E)the buyer,to determine which vendor is offering the lowest price

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Definitions:

Data Analysis

The process of systematically applying statistical and logical techniques to describe, summarize, and evaluate data.

Research Design

The framework or strategy planned for a study, outlining how data will be collected, analyzed, and interpreted.

Research Article

A publication presenting original research findings, typically including an abstract, methodology, results, conclusions, and references, subjected to peer review.

Conclusion

The end or final part of something, such as a research paper or argument, summarizing findings or opinions.