Managing Risk for the Customer Is an Important Job for a Salesperson.This

question 7

Multiple Choice

Managing risk for the customer is an important job for a salesperson.This is because:

• A)risk is a key factor in whether a customer will purchase from that vendor or not
• B)risk is the biggest reason a selling relationship fails
• C)risk always outweighs cost as a factor in a purchase decision
• D)risk is at odds with the drivers of delight
• E)risk is an unavoidable part of life for all organizations

---

Definitions:

Observational Research

A method of research in which subjects are observed in their natural environment without any manipulation by the researcher.

Qualitative Research

A research method focusing on understanding concepts, thoughts, or experiences through analysis of non-numeric data, such as interviews or observations.

Observational Research

A research method involving the systematic recording of observable behaviors or events in their natural setting without intervention by the researcher.

Qualitative Research

A research method focusing on understanding concepts, thoughts, or experiences through analysis of non-numerical data, such as interviews, observations, and texts.