What Does Customer Lifetime Value Mean? How Is It Calculated

question 8

Essay

What does customer lifetime value mean? How is it calculated?

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Definitions:

Normative Approach

An aspect of ethics that concerns the criteria of what is right or wrong, focusing on the moral standards that guide behavior within a society or organization.

Stakeholder Demands

The expectations or requirements that individuals or groups with an interest or stake in an organization seek to be fulfilled or addressed.

Stakeholder Demands

The needs or expectations that individuals or groups with an interest in an organization's activities have regarding the organization's performance or conduct.

Stakeholder Orientation

A business approach that prioritizes the interests, needs, and viewpoints of all parties affected by the company's operations, including customers, employees, and the community.