Providing a Customer with Service After the Sale Is

question 40

Multiple Choice

Providing a customer with service after the sale is:

• A)important,because it is a commitment to the buyer that cements a long-term relationship
• B)important,because it gives the customer the illusion that the vendor is a larger company than it is
• C)important,because these follow-up services can generate more revenue for the vendor
• D)a luxury,because most salespeople are busy chasing new customers
• E)a luxury,because no money is generated by providing follow-up service

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Definitions:

Tone

The attitude of the writer toward both the reader and the subject matter that is communicated in a written document.

Vocabulary

The set of words within a language known and used by a person.

Clarity

The specificity of a message and how easily the reader can comprehend the information.

Rich Medium

A method of communication that is capable of conveying complex, nuanced messages, often allowing for immediate feedback.